Homes.com Ranked Among Top 50 U.S. Domains in Organic Visibility Improvement in 2023
Homes.com earns spot in SISTRIX's IndexWatch 2023, recognizing domains with significant visibility and growth in the U.S.
WASHINGTON — February 2, 2024 — Homes.com, a brand of CoStar Group, a leading provider of online real estate marketplaces, information, and analytics in the property markets, today earned the 43rd spot in SISTRIX's IndexWatch 2023 for organic visibility improvement.
Each year, the IndexWatch ranking uses the SISTRIX Visibility Index to measure U.S. domains with the strongest organic visibility growth and declines on Google.com. SITRIX measures rankings of over 100 million domains for 100 million keywords on Google, with Homes.com's ranking being earned specifically from Google's U.S. Index.
Homes.com's spot on this list is a testament to the banner year it had in 2023. Homes.com is the fastest growing real estate portal in the world, as witnessed in September 2023 when Homes.com surpassed Realtor.com and Redfin to become the second most-trafficked real estate portal in the country and CoStar Group's network of U.S. real estate portals experienced 160 million unique visitors.
"It is an honor to be recognized by SISTRIX's IndexWatch 2023 for the significant growth and awareness that Homes.com has experienced throughout 2023," said Andy Florance, Founder and Chief Executive Officer of CoStar Group, which owns and operates Homes.com. "We set out to create a platform with the highest quality content on neighborhoods, schools, and parks that benefits homebuyers and all agents. This visibility growth is a testament not only to the quality of the product, but to the quality of our team for consistently producing the best user experience."
Homes.com's growth comes as part of a period of significant growth and expansion for CoStar Group. Founded in 1987, CoStar Group has grown to over 6,200 employees in 14 countries and fulfills Florance's vision to digitize the real estate industry, empowering people to discover properties, insights, and connections that improve their businesses and lives. CoStar Group is included in the S&P 500 Index, one of the premier benchmarks of the U.S. equities market, and in the NASDAQ 100, one of the world's largest preeminent large-cap indexes.
For more information about SISTRIX's IndexWatch 2023, including the full ranking list, please visit here.
About CoStar Group, Inc.
CoStar Group (NASDAQ: CSGP) is a leading provider of online real estate marketplaces, information, and analytics in the property markets. Founded in 1987, CoStar Group conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of real estate information. CoStar is the global leader in commercial real estate information, analytics, and news, enabling clients to analyze, interpret and gain unmatched insight on property values, market conditions and availabilities. Apartments.com is the leading online marketplace for renters seeking great apartment homes, providing property managers and owners a proven platform for marketing their properties. LoopNet is the most heavily trafficked online commercial real estate marketplace with over twelve million monthly global unique visitors. STR provides premium data benchmarking, analytics, and marketplace insights for the global hospitality industry. Ten-X offers a leading platform for conducting commercial real estate online auctions and negotiated bids. Homes.com is the fastest growing online residential marketplace that connects agents, buyers, and sellers. OnTheMarket is a leading residential property portal in the United Kingdom. BureauxLocaux is one of the largest specialized property portals for buying and leasing commercial real estate in France. Business Immo is France's leading commercial real estate news service. Thomas Daily is Germany's largest online data pool in the real estate industry. Belbex is the premier source of commercial space available to let and for sale in Spain. CoStar Group's websites attracted over 160 million unique monthly visitors in September 2023. Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S., Europe, Canada, and Asia. From time to time, we plan to utilize our corporate website, CoStarGroup.com, as a channel of distribution for material company information. For more information, CoStarGroup.com.
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Homesnap Introduces Homesnap Pro+ Tool to Help Agents with Google My Business Profiles
BETHESDA, Md., Oct. 30, 2018 -- Homesnap, the market-leading national home search platform that provides real-time MLS data to consumers and a mobile productivity tool for agents, today announced the release of Homesnap Pro+, a tool that helps real estate agents set up and manage their Google My Business Profile, a task that has often been challenging for agents.
Homesnap Pro+ helps agents set up their Google My Business Profile and manage their profile in real time, thanks to Homesnap's access to up-to-date MLS information.
Homesnap Pro+ creates, launches, and optimizes all aspects of a real estate agent's business profile on Google, including the following:
Google My Business Profile: Homesnap will assist agents in setting up their Google My Business Profile and will automatically load it with their photos, listings, contact information and more.
Generate and Manage Reviews: Homesnap will assist agents in soliciting reviews from current and past clients, alert agents when they receive a new review, and send agents regular performance reports.
Automatic Posts & Updates: Homesnap will help agents turn all of their new listings and recent sales into posts and will also publish insightful market commentary on their behalf.
"78% of real estate searches begin with a search engine, and a robust Google My Business Profile helps agents build trust and credibility with prospects. Yet nearly 90% of agents don't have a Google My Business Profile," said John Mazur, CEO of Homesnap. "Because Homesnap can help agents set up their Google My Business Profiles on Google, we can continue our mission of making them more successful in how they attract and serve clients."
In 2019 and beyond, Homesnap Pro+ will continue to roll out features and tools that help agents provide better client service and connect with prospects in real, tangible ways. For more information, visit www.homesnap.com/pro/plus.
About Homesnap
With easy-to-use mobile technology fueled by unmatched, real-time data intelligence, Homesnap is changing the way real estate agents connect with consumers and serve their clients. The industry-endorsed Homesnap platform leverages real-time data from 170 MLSs to empower millions of consumers each month with a superior home search experience, while providing over 75% of U.S. agents with access to powerful mobile tools that automate their work and accelerate their success. With the Homesnap mobile app, the highest rated consumer home search application; Homesnap Pro, the industry-standard mobile business platform for agents; and the Homesnap national home search portal, a joint venture with the industry-backed Broker Public Portal, the integrated Homesnap platform is transforming the industry by bringing real-time to real estate. More information can be found at www.homesnap.com.
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Increase site traffic by boosting your rank in organic search with Onboard Simplicity
Welcome to the power of Simplicity, Onboard's new local information platform. For the first time, Onboard will offer local property information on a national scale from a single access point. This includes:
155 Million Properties Nationwide
12 million geographic areas
1 billion historical valuations for the past year
50 million historical home sales
100+ million assessments and tax records
Detailed property characteristics (building, lot, utilities) for all types of properties
10 years sales history
Property Tax and Deed information
90 million properties with valuations
What you can do with this data is powerful. For starters, you can use this platform to create pages that will boost your rank in organic search. By building unique property landing pages, businesses of all sizes can compete with national players in that key metric – organic search.
Here's how you create the pages:
1. Head to Onboard Simplicity and make a RESTful API request for property data. Requests can be made by property (address, lat/long, IDs), geography (Place, Zip Code, Neighborhood, etc...) or map based (point/radius, polygon).
2. Simply display the results, returned in JSON, into your own user experience/interface. We've already cleaned, corrected and standardized the data for you.
3) Each page can be crosslinked to each other by the interrelationships of our geographies. This will create strong site network for web crawlers to spider through your site. Also improving your position as a local subject matter expert to the search engines.
The more pages you have associated with your domain, the larger footprint you'll have with more overall links and PageRank, which will directly impact your rankings in major search engines like Google.
Property landing pages are an easy way to boost organic search and with the additional information coming from Simplicity – like sales trends and historical data – you can input cool tools to these pages like valuation models which will further generate unique content for your overall site.
But more to come on that. Next week, we'll discuss how to create geographic landing pages and how these pages will help you and your clients.
Ready to try Onboard Simplicity? Head to our labs at http://onboardinformatics.com/labs.
Reach out with questions.
Happy coding.
To view the original post, visit the Onboard Informatics blog.
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SEO: The Powerful Sales-Lead Source Most Realtors Have Yet to Tap
TORONTO, October 9, 2014 – There's sales-lead gold in website search-engine optimization, but most real estate agents have no effective way to mine it.
That was the most telling discovery from a recent survey that asked 342 North American real-estate agents and brokers if -- and how -- they used search engine optimization, also called SEO, to uncover sales prospects.
The survey was conducted last month by WebsiteBox, the technology firm that offers do-it-all real estate websites for a $99 one-time fee.
"We already know that search is the number-one traffic driver to real-estate websites – and that search is way more important than social media," said Peyman Aleagha, WebsiteBox CEO. "So, if 90 percent of prospective home buyers search online, and three-quarters of those buyers never click past the first page of search results, then it's crucial to make sure your website shows up at the top of those results."
Big Three: Keywords, Coding and Content
Survey respondents – who were all WebsiteBox customers and real estate professionals – indicated they have a basic understanding of what SEO means: encouraging search engines like Google and Bing to direct interested property buyers to their business websites and sales listings. In fact, 83 percent said they believed SEO to be the most important source of online sales-lead generation.
The WebsiteBox survey results suggested that most realtors are making an effort to comply with best SEO practices: relevant keywords, compelling content, and sound website coding. More than half of the respondents said they already use keyword research, and 35 percent said they employ website meta-tags and backlinks. A respectable 45 percent said they are blogging and posting content that buyers would find useful.
For all their effort, few respondents (4.9 percent) said they generated referrals through SEO. The problem may be that the agents are using the wrong tools. Indeed, 69 percent of the WebsiteBox survey respondents said the tools they have don't seem to get the SEO job done.
Agents Lack Time, Money, Expertise for SEO
Could it be that they don't have the budget to spend on professional SEO tools? Currently, the majority of respondents (80 percent) spend less than $500 per year on SEO tools, and 85 percent use SEO tools and tactics less than 10 hours per month.
Aleagha pointed out that 75 percent of survey respondents said they don't know how to create content that encouraged SEO. And few would feel comfortable hiring an SEO expert: 75 percent said they want to manage SEO themselves.
"Let's face it," Aleagha said, "Most real estate agents aren't SEO experts. They don't write code. They don't know how to find viable keywords, and they don't blog. So, they drum up leads the old-school way, and miss out on the gold."
Aleagha said the survey helped WebsiteBox product developers create easy-to-use, low-cost SEO add-on tools that integrate seamlessly with WebsiteBox websites. The company recently introduced an SEO app that offers WebsiteBox users SEO keyword, coding and content help.
WebsiteBox Workbook Teaches Real Estate SEO
Real estate agents who need a quick course on SEO basics -- or even a few new SEO strategies -- can download the free WebsiteBox electronic workbook, " Do-It-Yourself SEO for Realtors in 10 Days."
More information about SEO is available by contacting Marketing Manager Chad Bhalla by email at [email protected], or by phone 1-866-857-1657 x.1113.
About WebsiteBox
Launched in January 2013 by Internet entrepreneur and real estate marketing expert Peyman Aleagha, WebsiteBox is a Toronto-based startup offering feature-rich, mobile-friendly real estate websites and tools for agents, teams and offices at a one-time, $99 price – the lowest in the market. WebsiteBox is quickly gaining prominence in both the real estate and entrepreneurial markets. Less than six months after launching as a real estate technology startup, WebsiteBox was named to HousingWire Magazine's inaugural RETech:50 list of top real estate technology firms for 2013.
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Introducing WebsiteBox's SEO App. Get All The Tools You Need To Improve Your SEO!
Search engine optimization helps you increase the visibility of your website, generate more traffic and grow your business online. Our SEO App gives you all the tools you need to improve your online presence.
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To view the original article, visit the WebsiteBox blog.
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Delta Media Group Launches New Corporate Website
Delta Media Group, Inc., leaders in marketing and business solutions for real estate professionals, officially announced today that the company has a new online home.
Delta Media Group unveiled a new corporate website, designed to engage with customers and help them more effectively find the product information and resources they're looking for.
Delta Media Group's website redesign reflects its Enterprise Platform and Agent real estate marketing technology offerings.
Now, visitors to the site will be greeted with company info and resources in tabs across the top, and direct solutions categorized across the middle of the homepage.
The "Solutions" tab expands when hovered over, displaying an easy-to-read list of Delta Media Group's Enterprise Web Platform solutions, Enterprise Marketing Solutions, and Agent Platform solutions. Each solution is clickable, sending the user to a page explaining the specifics of the product category and offering calls-to-action for visitors to request more information.
Other tabs include (in order): Successes, Resources, Our Company, Contact & Support, and Blog.
The "Successes" tab navigates users to a page that tells a customer success story about how a large national brokerage achieved dramatic results since partnering with Delta for their enterprise web platform and inbound marketing services.
The "Resources" tab takes users to Delta Media Group's White Papers and Articles, which are designed with statistics and specific examples to show how the real estate market is shifting and how real estate Brokerages and Agents can best position themselves to maximize their business growth.
The "Our Company" page introduces visitors to Delta Media Group's team, tells the story of Delta's long history in real estate, and explains the vast experience its owners and employees have developing real estate marketing technology solutions.
The "Contact & Support" page allows interested consumers to more easily contact Delta Media Group, whether to get more information on offerings, or to work with the Customer Service team on an issue.
The "Blog" tab takes visitors to the frequently updated real estate blog. The Delta Media Group Blog covers a wide range of real estate topics, from real estate market insight, technology and marketing tips and shifts, to detailed updates of the tools and resources Delta makes available to improve our customers' business and efficiency.
Delta's Director of Marketing, Joel Maas, explains why the company wanted to develop a new corporate website. "We wanted to build a new Deltagroup.com for a couple of reasons. First, there seemed to be a misalignment in how the marketplace perceives us and who we actually are to many of our customers. Delta is so much more than a simple website provider or a hosting company. We are a strategic marketing and technology development partner to some of the largest, most successful brokerages in the US. We needed this stage to better communicate the value of not only our real estate web platform, but also communicate the full extent of our marketing capabilities, solutions like SEO and custom content. Secondly, we are practicing what we preach to our customers by updating our website with refreshed graphics and content. This is important for ongoing engagement and also for effective SEO."
Please visit their new website at www.DeltaGroup.com, and contact Delta with feedback or for more information on their leading real estate website platform, lead management, and marketing services.
About Delta Media Group, Inc. Serving over 600 real estate brokerages, 35,000 agents and 225 MLSs nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping clients efficiently navigate their business pipeline from lead to close.
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