WATCH: Market Like a Social Pro in 2022

When it comes to real estate marketing, it's not about what you know or who you know, but who knows you.

That's what we discovered in a recent webinar about upping your online marketing game in 2022. Presented in a fun, fast-paced class format by two social media educators, webinar attendees learned all about:

• The top platforms that agents are under-using
• How to use those platforms to bring in leads
• What to post
• How to cross-promote across all your platforms
• And so much more!

Watch the webinar recording below to learn how to take your online marketing strategy to the next level in 2022:

Webinar Guests

• ‍Stephanie Alfonso, Business Development Consultant, Elm Street Technology
• ‍Dylan Handy, Business Development Consultant, Elm Street Technology

Video Timeline

0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy.

3:21 - Stephanie on what Elm Street Technology is and what the company offers.

3:58 - Dylan talks about a new class that Elm Street is offering, "Getting Social with Dylan."

6:05 - The two sides of lead generation traffic: free and paid.

7:15 - What are your weaknesses in social media? Your business strengths?

9:18 - The top seven platforms that real estate agents don't fully utilize in their online marketing strategy.

10:20 - How to use blogging to boost your SEO and generate leads.

12:39 - What should you blog about?

16:31 - Blogging guidelines for success.

19:39 - The ins and outs of marketing on Facebook, including what to post.

29:00 - What is an optimized Facebook post?

31:05 - Facebook ads vs. Facebook boosted posts.

35:00 - Promoting your business on Instagram.

37:49 - Promoting your business on LinkedIn.

39:36 - Leveraging Twitter for online marketing.

42:25 - How to leverage YouTube in your marketing strategy.

44:48 - The importance of real estate websites to SEO and lead generation.

47:26 - Why online marketing starts with blogs and integration.

48:40 - What to say about your marketing strategy at your next listing appointment.

49:36 - The two major paid lead generation sources.

52:20 - All about PPC ads, or paid search ads.

53:48 - Zillow/Realtor.com ads versus PPC and social media ads.

55:07 - The importance of systems and processes to handle incoming leads.

55:35 - The secret to successful social media and online lead generation.

57:56 - How Elevate can help real estate agents with their online marketing.

1:04:42 - An exclusive discount on Elevate for RE Technology subscribers.

1:15:55 - Who to contact to learn more about Elevate or to sign up.

Next Steps

• Visit tryelevate.com to learn more
• Email Dylan or Stephanie for more information
• Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory
• Watch more webinars