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Sign into your accountDoes Your Broker Website Compete Effectively?
November 07 2012
How effective is your broker or MLS website? Are you losing traffic to third party sites like Zillow and Trulia?
During our webinar on Monday, we demonstrated how to build traffic to your site, improve your visitors' experience, and convert those visitors into leads.
Read on for highlights from each of our three speakers, and to view the recorded presentation.
WAV Group
Since 2011, traffic to broker websites has gone flat, while activity on third party sites has flourished. To understand why this is, we need to turn our attention to broker websites, which have traditionally been developed around the business needs of the broker.
However, it's consumers that drive success--not brokers, MLSs, or even agents. If you don't understand what the consumer looks for in a real estate website, you have no foundation on which to build a successful online presence.